Sales Executive – Darjiling, West Bengal –


Job Responsibilities

To ensure proper implementation of Sale strategies as set, and drive results ensuring the delivery of business objectives.


  • Plan and Forecast hotel revenue for rooms, F&B outlets and from various segments.
  • Assist in strategy formulation for the unit, in order to achieve a greater market share.
  • Create a work environment that is high in employee morale and provides constant learning & development and use the feedback from ESS to draw an action plan.
  • Develop systems and procedures that achieve higher cost efficiency and guest satisfaction.
  • Recruitment and Performance Appraisal/ Management of the staff in the department.
  • Develop & Implement the annual plan using the TBEM framework, linking the department’s objectives to the unit’s overall strategy
  • Prepare appropriate forecasting tools and strategies to visualize market scenario and develop long range plans.
  • Design and develop sales & marketing plans/programs for the unit to ensure customer loyalty and maximum revenue.
  • Develop a means by which to continuously measure the program effectiveness as well as to track the trends in local marketplace and beyond, which would impact demand for the hotel.
  • Build an accurate and effective database of current and potential guests/accounts
  • Maintain accurate and up to date information on competition’s performance, sales & marketing strategy etc.
  • Propose room/F&B pricing strategy in consideration with hotel’s market positioning, target customer and desired mix.
  • Develop a comprehensive market mix guideline and ensure sales as per those targets.
  • Identify key customer needs through formal research, survey, sales calls & meetings.
  • Implement revenue management techniques and ensure improved RevPAR
  • Co-ordinate with the Front Office & F & B Manager regarding daily sales, VIPs, regulars and other guest requirements.
  • Co-ordinate with the Credits Manager on credit limits and outstanding from various guests/corporate.
  • Build relationships, network & maintain regular contacts with corporate and individual customers, bookers, media, hoteliers and socialites.
  • Be informed about the trends in hospitality, changing customer needs and behavior, and developments in other industries.
  • Identify key communities, plan various initiatives and co-ordinate the support

Reporting Relationship

Reports to the Sales Manager


  • Candidate must possess at least a Master in Business Admin/Post Graduate Diploma in Business Administration/Post Graduate Program in Management in any field.
  • At least 2 year(s) of working experience in the related field is required for this position.

Job Requirements


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